What is branding anyway?
Branding is the first and most essential step in creating a consistent look for all your visual marketing.
Good branding says, “Yep! I have my s*** together. I am a true-blue professional!”
Bad branding says, “I’m pretending like I know what I’m doing, but I actually had to google what you just said when you weren’t looking.” (Hey, we’re all guilty of it, but don’t let your clients know that.)
Branding is all about consistency.
It’s not just having a great logo. It’s about making sure that no matter what you present to your clients, it looks great and it has your thumbprint on it. It tells your story through images and content.
These days, our culture is increasingly reliant on transparency.
The average person shops the web on computers as well as mobile technology. They are looking for businesses that will serve their individual personalities and passions. That means no canned images, no fake messages, no hidden agenda...
Good branding will tell your customers exactly what they need to know in order to feel like they can trust you and your business; this above all will keep you ahead of your competition.
It doesn’t have to be complicated. In fact, the simpler, the better. I will help you get the look you need to make your business thrive.
I provide design services for many collateral needs:
- Business Cards
- Brochures
- Leave behinds
- Catalogues
- Signs
- Letterhead
- Many more!